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Many of the early decades’ advertising giveaways circled around smoking. There were matchboxes, lighters, ashtrays and even pipes! 1957 saw the introduction of matches that were true carriers of the Volvo brand – when the matchbook was opened to extract a matchstick, the inside bore a text extolling the virtues of the famed PV warranty. Knowing what we know about the effects of smoking on health, this trail might seem very odd today – but those were different times. Lapel badges form another classic category. They were followed by a modern successor when the Volvo S80 was launched in 1998. A safety pin shaped like an S80 was produced to commemorate the launch, and it has since been followed by several successors.
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